Our Mission

We are at a pivot point when it comes to the future of many species on this planet, including our own. 

Culture is the soil from which everything grows: our politics, economics, science, law, technology and education. The origins of the existential problems we face today are cultural, enabled by shared norms, values and worldviews. To tackle these problems, we have to tackle their roots. 

In order to change trajectory, we need to shift our cultural foundations. This is the work we’re doing. We have a hybrid model for cultural impact, using a multi-levered approach to shifting deeply-held values, mindsets and narratives. We work with a diversity of creators, mediums and communities to mobilise the power of culture to create fair, liveable futures for all beings on Earth.